Career profile: senior media officer and social media lead
In this career profile, Rachael describes her role as a Senior Media Officer and Social Media Lead. This is one of a series of career profiles exploring lots of different jobs in genomics.
About me:
Name: Rachael Smith
Job title: Senior Media Officer and Social Media Lead
What do I do: I am responsible for promoting the Wellcome Sanger Institute through external channels, to raise the profile of the Institute and tell the stories of all the incredible work happening here. This includes media relations, press materials, social media, and filming/journalist visits. I also lead on social media strategy and line manage another communications role in the team.
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Skills I use in my job:
Creativity
Finding stories within research papers and exploring new ways to explain old concepts.
Communication
My job requires lots of written and verbal communication to a variety of audiences.
Problem solving
Reprioritising when something changes, working to quick and tight deadlines with the press.
Listening
The best stories come from conversations, finding the right questions to draw out ideas.